Think of the digital age as a mega-wave, splashing us with a lot of data – kind of like an ocean of information. People say data is like crude oil, which sounds cool, but here’s the tricky part. If I gave you a barrel of crude oil, could you turn it into...
In this blog, I will discuss bias in customer research. I often come across situations where misplaced doubt arises, leading to research not being conducted at all or results being unnecessarily questioned. I also frequently encounter the assumption that respondents...
We’re all used to tools like Google Analytics, Hotjar, Usabilla and alike. They help you to improve your website or app. They measure customer experience for you in so many ways you might not even think of as customer experience related yet. The crucial power of these...
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